Measure What Matters

Measure What Matters

By John Doerr

How Google, Bono, and the Gates Foundation Rock the World with OKRs.

How can individuals and organisations turn ambitious goals into measurable results?

In Measure What Matters, legendary venture capitalist John Doerr introduces the Objectives and Key Results (OKRs) framework, a goal-setting system used by organisations to improve focus, accountability, and performance.

Drawing on examples from technology companies, businesses, and social organisations, the book explains how clear objectives and measurable key results can help teams stay aligned and achieve ambitious targets.

What You Will Learn

• Objectives and Key Results (OKRs): Understand the framework for setting and measuring goals.

• Goal Setting: Create clear, ambitious, and meaningful objectives.

• Measurable Outcomes: Define results that demonstrate actual progress.

• Organisational Alignment: Connect individual and team goals with business priorities.

• Accountability: Develop transparency and ownership across teams.

• Performance Reviews: Use regular check-ins to evaluate progress.

• Continuous Improvement: Adapt goals and strategies based on results.

Why Should You Read This Book?

Many organisations struggle not because they lack ambition, but because their goals are unclear or disconnected from daily work.

This book provides a practical framework for translating vision into measurable action and building a culture of accountability and execution.

Who Should Read This Book?

• Startup Founders

• Entrepreneurs and Business Owners

• CEOs and Corporate Leaders

• Project Managers

• HR and Operations Professionals

• Team Leaders

• Management Students

About the Author

John Doerr is an American venture capitalist and investor, best known for his association with Kleiner Perkins. He played an important role in introducing the OKR framework to several influential technology companies and organisations.

Book Details

• Title: Measure What Matters

• Author: John Doerr

• Publisher: Portfolio

• Language: English

• Binding: Paperback

• Genre: Business Strategy & Performance Management

Set meaningful goals. Measure real progress. Turn ambitious ideas into measurable achievements.